Recently I was introduced to the brand Attitude is Free. They are a brand that promotes the belief that we have the power to maintain a positive mindset in life and through any obstacle we face. Through messaging, events, partnerships and apparel, they truly inspire people to embody a positive mindset as a way of life. Just by wearing a piece from their collection with their signature logo on it is a constant reminder to myself to be my best.
Attitude is Free believes the best way to bring the brand’s mission to life is through not only their words and their actions but through apparel that when worn sparks a conversation that can change someone’s life. When I’m out wearing my AIF lounge set or activewear and someone asks me about the logo, I hope to inspire them by sharing the brands positive message and way of thinking!
What I really love about AIF (besides their obviously cute and comfortable clothing) is how their mission and the fundamental goal of their brand is to inspire people to never give up and promoting the importance of, and ‘how to’ maintain a positive mindset. When people ask me how I’ve made it this far in this industry, or how I opened my own business at such a young age.. it’s truly been because of a positive mindset. I’ve ALWAYS said my iced coffee is always half full.. so I LOVE a brand that represents that same mindset and can help spread the positive vibes.
They partner with a variety of charities that embody the same values and beliefs, and ones that provide the tools and necessary support people need to overcome challenging times and attain positive mental health, which is SO important now – more than ever. Headstrong is one charity partner they work with on an ongoing basis. They support and help those to stay positive and overcome post traumatic stress syndrome.
I can truthfully say I have been LIVING in these biker shorts all summer and these lounge pieces will be on repeat all Fall and Winter long! It feels so good to find a brand that is cute, good quality, has a great fit, spreads a positive message.. AND DOES GOOD!
